All posts

Behind the scenes · Aug 24, 2026

The marketing team behind Stonks Ask.

I build the product myself. Marketing runs through assistants with fixed jobs — and ends with me.

Create account

Why assistants

Product, infrastructure, bugs, launch, tax, support, and marketing do not fit in one head for long. Copy, paid, competitors, filings, and X signals are separate tracks. Each assistant has one job. Handoffs stay short. I keep the product work and the calls only I can make.

Why Grok bots

Marketing is rarely one task. It is many small jobs at once. The bots keep those tracks in parallel, remember roles and rules, and send drafts. They do not replace a decision. Approval stays with me.

Who does what

  • LulaMarketing leadSets priorities, holds brand voice, and reviews drafts before anything moves on.
  • JonContentWrites posts, threads, and articles from a brief. No strategy. No posting on his own.
  • MikePaid mediaReads campaigns, reports numbers, and proposes changes. Spend only with approval.
  • SamCompetitive intelFlags significant competitor and market signals. Facts only. No copy suggestions.
  • PhilFilings scoutReads SEC filings and morning briefs. Suggests ideas only when Jon has concrete material.
  • AlmaX signal scoutWatches unusual activity and sharp discussion around filings, earnings, and research.
  • PaulUX/UI researchStudies the product and the interface. No visual design. No content.
  • StefanFounderFinal yes on publish and spend. Makes the graphics. Posts on X and Instagram himself.

How work moves

Briefing, draft, Lula’s review, then my approval. The assistants do not post.

1Briefing

2Draft

3Lula reviews

4Stefan approves

What they do not do

  • They do not post on X or Instagram.
  • They do not invent numbers.
  • They do not write hype about revolutionary agents.
  • If something is unclear, ask Lula first.

FAQ

Do the bots post on X or Instagram?
No. They only prepare work. Approval and posting stay with Stefan.
Who decides spend?
Stefan. Mike proposes. He changes campaigns only with approval.
Do the assistants replace a marketing team?
They keep parallel tracks moving. Strategy, publish, and spend stay with the founder.
What is Stonks Ask Terminal.?
A research terminal: ask in plain language, with live data and charts beside the chat.

Open the terminal

Ask the next stock question with live charts and multi-model AI beside the chat.

Create account

The assistants do not post. Stefan does.